The impact of influencer marketing on emerging brands: An evaluation of a beauty startup in Abuja
- Project Research
- 1-5 Chapters
- Abstract : Available
- Table of Content: Available
- Reference Style:
- Recommended for :
- NGN 5000
Background of the study
Influencer marketing has rapidly become a critical tool for emerging brands looking to build credibility and market presence. In Abuja, beauty startups are leveraging digital influencers to reach target audiences and establish brand identity (Nwankwo, 2023). This study evaluates the impact of influencer marketing on emerging beauty brands by exploring how endorsements and authentic content influence consumer perceptions and purchase intentions. The beauty sector, characterized by intense competition and rapidly shifting trends, benefits significantly from influencers who offer relatable and trustworthy reviews (Okafor, 2024). The research investigates various aspects of influencer collaborations, including content authenticity, engagement rates, and the alignment of influencer personas with brand values. With digital platforms facilitating real-time interaction, influencer marketing offers a dynamic avenue for startups to differentiate themselves (Ijeoma, 2023). Despite the growing popularity of this strategy, challenges such as measuring return on investment and ensuring long-term brand loyalty remain prevalent. This study uses a mixed-methods approach, combining social media analytics with consumer surveys to provide a comprehensive assessment of influencer marketing effectiveness in the beauty startup sector (Akinola, 2024).
Statement of the problem
Emerging beauty brands in Abuja face the challenge of translating influencer collaborations into sustained market growth. Although influencer marketing campaigns generate considerable online buzz and engagement, their impact on long-term brand development and consumer trust is not clearly established (Chinwe, 2023). Brands often struggle with identifying influencers whose values align with their own and ensuring that sponsored content resonates authentically with target audiences. Furthermore, there is a lack of standardized metrics to quantify the effectiveness of influencer marketing on sales and brand loyalty (Ibrahim, 2024). This study aims to fill the gap by analyzing how influencer marketing affects consumer behavior and by identifying the key factors that contribute to successful brand promotion in the competitive beauty industry.
Objectives of the study:
To assess the impact of influencer marketing on consumer perceptions of emerging beauty brands.
To identify factors that enhance the effectiveness of influencer collaborations.
To provide recommendations for optimizing influencer marketing strategies for beauty startups.
Research questions:
How does influencer marketing affect brand awareness and consumer trust in beauty startups?
What factors determine the success of influencer collaborations?
How can emerging beauty brands optimize their influencer marketing strategies?
Significance of the study
This study offers valuable insights for beauty startups and digital marketers by evaluating how influencer marketing impacts brand development. The findings will guide emerging brands in selecting and managing influencer partnerships that resonate with their target audience, ultimately enhancing brand visibility and consumer loyalty. The research contributes to the academic discourse on digital marketing and provides actionable strategies for leveraging influencer collaborations in competitive markets.
Scope and limitations of the study:
This study is limited to evaluating influencer marketing strategies and their impact on an emerging beauty startup in Abuja. It does not cover other marketing channels or industries.
Definitions of terms:
Influencer Marketing: The use of influential individuals to promote products and shape consumer opinions.
Emerging Brand: A new or growing brand in the market.
Brand Loyalty: The extent of consumer attachment to a brand.
Related Project Materials
THE PROBLEMS OF EMPLOYEES TRAINING AND DEVELOPMENT IN THE PUBLIC SECTOR
Abstract
This work tends to examine the problems of employee training and development in public sector a case study of m...
An assessment of the relationship between local government councils and traditional institutions in Mubi South Local Government Area, Adamawa State
Chapter One: Introduction
1.1 Background of the Study
In many parts of Nigeria, traditional i...
The Effect of Heavy Lifting on Musculoskeletal Disorders Among Warehouse Workers in Yobe State
Background of the Study
Warehouse workers perform physically demanding tasks that often involve heavy lifting, repetitive movements, and...
The Impact of Youth Participation on Political Development in Tarauni LGA, Kano State: A Case Study of Student Union Elections
Chapter One: Introduction
1.1 Background of the Study...
An appraisal of informal gold mining and its economic effects in Atakumosa West Local Government Area, Osun State
Background of the study:
Informal gold mining is a common economic activity in many parts of Nigeria, ofte...
A STUDY ON INVOLVEMENT OF DOCTORS /NURSES/ PARAMEDICS IN RURAL HEALTH CARE AND SUGGESTIONS TO IMPROVE INVOLVEMENT
Background of the study
The healthcare sector in rural areas has long been a significant concern global...
BENEFITS OF EARLY CHILDHOOD EDUCATION IN FOSTERING A GROWTH MINDSET
ABSTRACT: This research explored the benefits of early childhood education...
EVALUATION OF SOME CYTOKINES AND IRON LEVELS IN PREGNANT AND POST PARTUM WOMEN WITH MALARIA PARASITAEMIA IN ABA, NIGERIA
STATEMENT OF PROBLEM
The essence of this study was to contribute to solving the perennial problem of maternal/foetal morbidity and mortal...
An Evaluation of the Role of Reflective Practice in Developing Nursing Students' Critical Thinking Skills in Federal University, Birnin Kebbi
Background of the Study
Reflective practice is a method of self-assessment and introspection that allows nursing students to critically e...
ANTI-HYPERLIPIDEMIC POTENTIAL OF VITEX DONIANAETHANOLEXTRACTS ON POLOXAMER 407 INDUCED HYPERLIPIDEMIC AND NORMAL RATS
ABSTRACT
Anti-hyperlipidemic potential of extracts (aqueous, 70% methanol, 70% ethanol and 70%, acetone) of Vitexdoniana leaves, stem bar...
